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ABOUT
HOIFY
The idea of creating hoify began in early 2023.
I had recently moved to Amsterdam after living in Buenos Aires for 10 years. In 2020,
along with my partner, we founded DAANA, an online jewelry brand. We started in Brazil
and quickly expanded to Mexico, Chile, and Colombia. We also explored other countries like
the United States and Peru.
In my journey of launching my own jewelry brand from scratch, I have blended my expertise
in strategic planning, finance, and management control into a new passion for e-commerce.
As our brand continued to grow, I made the decision
to resign from my last corporate job in finance, leaving
behind 8 years of employment. In the new reality during the ‘19 pandemic,
I dedicated all my time to learn about e-commerce and
directly put that into practice at DAANA.
My personal journey inspired those around me - colleagues, friends, and family alike. I
found myself advising and guiding many of them on launching their own businesses and
strategically planning their goals. I genuinely enjoyed this role, leveraging my strengths
in listening to their needs and offering advice based on my own experiences. This ultimately led
me to create hoify, a space where I could help people like you.
Today, my focus lies in business strategy consulting, particularly within e-commerce.
With a strong understanding of financial dynamics in your operation, I listen to your
needs and tailor my strategies accordingly.
My most recent academic study was at the Faculty of Economic Sciences at the University of Buenos
Aires, where I conducted research on the significance of neuromarketing in e-commerce within the Latin
American and European markets. This experience provided valuable insights into understanding entry
barriers and consumer preferences in these markets.
I am able to work with a diverse range of clients, spanning from startups and small businesses
to medium-sized enterprises, healthcare companies, and e-commerce businesses in fashion, beauty,
jewelry, cosmetics, product design, health & wellness, technology, media & entertainment,
and non-profit organizations, consumer goods, logistics, digital marketing, and advertising agencies.
Empower your life and business with strategic direction.
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